Emme Town Baby Songs, Kids Songs and Toddler Songs
It has been an exciting experience working with Emme Town, a new children's music company featuring baby songs, kids songs, and toddler songs. Emme Town is known for putting an imaginative, positive twist on timeless kids song classics, and they also write new baby...
Personal Branding for Music Artists
One of the most important tools for advancing a career in the creative world is the use of a personal brand. Once the domain strictly of commercial enterprises, the principles of branding are now used successfully by individuals who want to clearly communicate why...
Creative commons license: what it is and how to use it
If you've spent much time publishing on the internet, you may have run across something called a creative commons license. Some websites, such as DeviantArt, will automatically ask whether you want to publish with a creative commons license when you publish a work. So...
Should I Trademark Or Copyright My Logo?
A logo can be a big part of your personal brand and, as such, should be protected. In legal terms, logos fall under the category of intellectual property, but what kind? As a source of goods or services a logo acts as a trademark. However, depending on the logo, it...
Building A Personal Brand
In previous decades, creative work was ultimately about the product. Musicians were judged primarily by the style and quality of their music, not by their lifestyle. Actors might be typecast into certain roles, but their real lives had little to do with it. Those...
Read moreSearch engine optimization (SEO) is the practice of making one’s website appear higher in search engine rankings for any given keyword or key phrase. To prevent people from trying to game them, search engines keep most of their algorithms that rank websites for given words secret but they have given some tips.
What is Search Engine Optimization (SEO)?
Search engine optimization is a term most business owners likely have heard thrown around but may not have thought much about beyond knowing that more is better. Well, we hope to clear the air a little bit and make a wildly broad, and often confusing, topic lesser so....
Business Storytelling
Business storytelling is a great skill to have. I've curated some of my favorite business storytelling quotes to help you hone your craft. Business storytelling can influence the emails you write as well as the conversations you have in elevators. No matter where you...