by Michael Loggia
It has been an exciting experience working with Emme Town, a new children’s music company featuring baby songs, kids songs, and toddler songs. Emme Town is known for putting an imaginative, positive twist on timeless kids song classics, and they also write new...
by Michael Loggia
One of the most important tools for advancing a career in the creative world is the use of a personal brand. Once the domain strictly of commercial enterprises, the principles of branding are now used successfully by individuals who want to clearly communicate why...
by Michael Loggia
If you’ve spent much time publishing on the internet, you may have run across something called a creative commons license. Some websites, such as DeviantArt, will automatically ask whether you want to publish with a creative commons license when you publish a...
by Michael Loggia
A logo can be a big part of your personal brand and, as such, should be protected. In legal terms, logos fall under the category of intellectual property, but what kind? As a source of goods or services a logo acts as a trademark. However, depending on the logo, it...
by Michael Loggia
In previous decades, creative work was ultimately about the product. Musicians were judged primarily by the style and quality of their music, not by their lifestyle. Actors might be typecast into certain roles, but their real lives had little to do with it. Those...
